Privacy Policy
Last updated: October 12, 2026
Elevana Group LLC (Company No. 2026-001956883), trading as Sophie & Grace Melbourne, operates the website sophie-gracemelbourne.com, including the information, features, products and services available through it (the "Services"). This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, place an order or communicate with us.
Sophie & Grace Melbourne is powered by Shopify. Advertising for the store is associated with HustleEcom LLC (Company No. 2026-002071730), a separate legal entity responsible for the store's Google Ads account and advertising payments. This does not, by itself, mean that HustleEcom LLC receives or controls customer personal information.
1. Personal Information We Collect
The personal information we collect depends on how you interact with our Services. It may include the following categories:
Contact and delivery details — your name, billing address, shipping address, email address and telephone number.
Order and transaction information — products viewed or purchased, items added to your cart, order details, returns, cancellations, transaction status and relevant payment information.
Payment information — payments are processed through Shopify and the applicable payment providers. Depending on the payment method, we may receive transaction confirmations and limited payment details. The payment information available to us depends on the provider and payment method used.
Account information — account credentials, preferences and settings if you create an account or use account features.
Communications — information you provide when contacting customer support, submitting a request or communicating with us.
Device and usage information — technical information such as your IP address, browser type, device information, approximate location derived from technical data, referring pages and interactions with our website, where collected.
Cookies and similar technologies — information collected through cookies, pixels and similar technologies, depending on the tools enabled on our website and your consent or preferences where required.
2. How We Collect Personal Information
We may collect personal information:
- Directly from you when you place an order, complete a form, create an account or contact customer support.
- Automatically through our website, cookies and similar technologies, subject to applicable law and your consent where required.
- From Shopify, payment providers, shipping companies and other service providers involved in processing your order.
- From advertising or analytics partners where relevant tools are enabled and the collection or disclosure is permitted by applicable law.
3. How We Use Your Information
We use personal information for legitimate business purposes, including:
Order processing and fulfilment — to process purchases, confirm transactions, arrange shipping, provide tracking information, handle returns and manage refunds.
Customer service — to respond to enquiries, resolve order issues and communicate important information about your purchase.
Payments and fraud prevention — to facilitate payment processing, verify transactions, detect suspicious activity and protect our customers and business.
Website operation and improvement — to maintain our website, understand how visitors use it, troubleshoot technical issues and improve the shopping experience.
Marketing and advertising — to communicate promotional offers and, where permitted, measure advertising performance or deliver relevant advertising through advertising partners, including Google Ads where applicable. You can opt out of direct marketing communications using the unsubscribe instructions provided in those communications.
Legal and regulatory obligations — to comply with applicable laws, respond to lawful requests, maintain appropriate business records and establish or defend legal claims.
4. Cookies, Analytics and Advertising
Our website and its service providers may use cookies, pixels and similar technologies to support essential website functions, remember preferences, measure website performance and, where enabled, measure advertising effectiveness or provide relevant advertising.
Depending on the tools enabled on our website, these technologies may collect information about your device, browser, IP address, pages visited, interactions with products and advertisements, and other online activity.
We may use advertising and analytics services, including Google Ads, where applicable. These services may use cookies or similar technologies to measure advertising performance or support advertising features. The information collected and processed depends on the services and settings implemented on our website.
Where consent is required by applicable law, non-essential cookies or advertising technologies should only operate in accordance with the applicable consent requirements and your preferences.
You may be able to manage cookies through our website's cookie preference tools, if available, and through your browser settings. Blocking certain cookies may affect some website features.
5. How We Disclose Personal Information
We may disclose personal information to third parties where necessary to provide our Services, operate our business, comply with legal obligations or where otherwise permitted by law.
These recipients may include:
- Shopify — to host and operate our online store and support its functionality.
- Payment providers — to process transactions, verify payments and help prevent fraud.
- Suppliers and fulfilment partners — to prepare, process or fulfil orders where required.
- Shipping and logistics providers — to deliver orders and provide tracking information.
- Customer support and technology providers — to operate our communications, website and business systems.
- Analytics and advertising partners — where applicable, to measure website performance or advertising effectiveness, subject to applicable law and consent requirements.
- Professional advisers and authorities — where reasonably necessary to comply with legal obligations, protect our rights or respond to lawful requests.
We do not disclose personal information to unrelated third parties for their independent purposes except where permitted by applicable law or otherwise authorised by you.
Shopify processes personal information in connection with its services. You can read more in Shopify's Privacy Policy.
6. International Transfers
We use Shopify and may use suppliers and service providers operating in different countries. As a result, personal information may be processed or disclosed outside Australia or New Zealand, depending on the services involved.
Where applicable privacy laws require safeguards for overseas disclosures, we take reasonable steps to address those requirements. The protections applicable to a transfer depend on the recipient, destination, nature of the information and relevant legal requirements.
For customers in New Zealand, overseas disclosures are handled in accordance with applicable requirements of the Privacy Act 2020, including Information Privacy Principle 12 where applicable.
For customers in Australia, where the Privacy Act 1988 and Australian Privacy Principles apply, we take steps in relation to overseas disclosures as required by applicable law.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including processing orders, providing customer support, maintaining business and transaction records, resolving disputes, preventing fraud and complying with legal obligations.
Retention periods vary depending on the type of information, the reason it was collected and any applicable legal requirements. When personal information is no longer required, we take reasonable steps to delete it or de-identify it where appropriate and legally permitted.
8. Your Privacy Rights
Depending on your location and the privacy laws that apply, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete personal information.
- Request deletion of personal information where applicable.
- Request a copy of certain information or its transfer where applicable.
- Withdraw consent or object to certain processing where applicable.
- Opt out of direct marketing communications.
- Make a complaint about how we handle your personal information.
These rights are subject to applicable legal conditions and exceptions. We may need to verify your identity before responding to certain requests.
To exercise a privacy right, please contact us using the details in the Contact section below.
9. Australian and New Zealand Customers
We aim to handle personal information in a transparent and responsible manner, in accordance with applicable privacy requirements.
For Australian customers, where the Australian Privacy Act 1988 applies, our handling of personal information is subject to the relevant Australian Privacy Principles.
For New Zealand customers, where applicable, personal information is handled in accordance with the Privacy Act 2020 and its information privacy principles.
If you have a concern about our handling of your personal information, you may contact us first. You may also contact the relevant privacy regulator if you are dissatisfied with our response or where otherwise permitted.
10. Children's Privacy
Our Services are not directed at children who are below the applicable age required to provide valid consent under the laws of their jurisdiction.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law. If you believe a child has provided us with personal information in circumstances where it should not have been collected, please contact us so that we can review the matter.
11. Security
We take reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification or disclosure.
Payment information is handled through Shopify and the relevant payment providers, subject to their systems and security practices.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps appropriate to the circumstances to protect the information we handle.
12. Third-Party Websites
Our website may contain links to third-party websites or services. Those websites operate independently and may have their own privacy policies and practices.
We are not responsible for the privacy practices of third-party websites that we do not operate. We encourage you to review their privacy policies before providing personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, service providers, technology or legal requirements.
The latest version will be published on this page with its updated revision date. We encourage you to review this page periodically.
14. Company Information and Contact
Store Name: Sophie & Grace Melbourne
Store Operator:
Elevana Group LLC
Company No.: 2026-001956883
Registered Address: 30 N Gould St, Sheridan, WY 82801, United States
Advertising Account and Advertising Payments:
HustleEcom LLC
Company No.: 2026-002071730
Registered Address: 30 N Gould St, Sheridan, WY 82801, United States
Website: sophie-gracemelbourne.com
Privacy Enquiries: info@sophie-gracemelbourne.com
If you have questions, concerns or complaints about how we collect, use, disclose or protect personal information, please contact us at the email address above. We will review and respond to your enquiry in accordance with applicable requirements.